Archive for April, 2008

Kanye West launches online leisure and business travel program

Kanye West launches online leisure and business travel program

(April 1, 2008) West Brands, LLC, a holding company owned and controlled by multi-Grammy Award winning artist and business entrepreneur Kanye West, is set to launch Kanye Travel Ventures (KTV), a travel program specifically geared to serve the business and leisure travel demands of Kanye’s world-wide fan base. 

As opposed to past celebrity brand-based travel programs, West Brands has brought together travel experts and consultants to create and manage a platform of best-in-class processes and systems, in order to assure the highest quality and most cost effective travel experience for Kanye’s loyal fans. 

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‘Payne’ remains most popular cable show; Disney is most watched network

Cable TV Ratings for Week of March 24 - 30
‘Payne’ remains most popular cable show; Disney is most watched network

(April 2, 2008) TBS’ "House of Payne" continued its domination of the most popular prime time cable shows with black households. "Flavor of Love" managed to break up Tyler Perry’s usual Tri-fecta by attracting a tenth of a percentage point more audience and thus claiming third place. [Rankings are based on the percentage of African-American viewers captured of all those watching at that particular hour.] 

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Ohio Tourism Division Awards Multicultural Marketing Contract

OHIO TOURISM DIVISION AWARDS MULTICULTURAL MARKETING CONTRACT

Columbus, OH (BlackNews.com) - Lieutenant Governor Lee Fisher today announced that Singleton & Partners, Ltd. (Cleveland) has been awarded a two-year contract to market Ohio’s tourism experiences to multicultural audiences. Singleton & Partners, Ltd. was selected via an RFP (Request for Proposal) process conducted by the Ohio Department of Administrative Services on behalf of the Ohio Tourism Division.

"Our multicultural marketing effort is extremely important in reaching out to some of the fastest growing populations in Ohio and in the nation," said Lt. Governor Lee Fisher, who also serves as Director of the Ohio Department of Development. "We look forward to partnering with Singleton, an innovative and creative agency, that we feel can take this program to the next level of success."

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Campaign Is Disconnecting Teens From The Current Debt Crisis

THE BE COOL, BE WEALTHY, BE NATURAL CAMPAIGN IS DISCONNECTING TEENS FROM THE CURRENT DEBT CRISIS

Teens & Young Adults Are Afraid of Being in the Same Financial Crisis as Their Parents

Lattice Hardwick, CEO of Kidz 4 Money, LLC                 
with book The MindSet of Wealth for Teens & Parents

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‘Essence’ ranks No. 1; ‘The Green’ has biggest gain

‘Essence’ ranks No.1 in ad revenues for March; ‘The Green’ has biggest gain

(April 6, 2008) Essence magazine led all black-oriented titles in total ad dollars for the month March, according to Media Economics Group’s estimates and rankings. The black women’s monthly had $19.48 million in ad dollars, compared with $14.0 million for the same month last year, or an increase of 39.1 percent.

Eight of the top 25 black magazines posted a drop in ad revenue for March, reflecting the tightening spending among major advertisers. 

Among the magazine showing the greatest growth for the period were The Green (163%), Heart & Soul (90.8%) and The Source (87.8%). 
 

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